Beginning our journey to revamp SLANG's brand, we dug beneath the surface to uncover opportunities for improvement beyond just the name, along with standing out ,is essential. However, SLANG faces the tension of distinguishing itself amidst fierce competition and myriad voices vying for attention.
Our mission extended beyond mere visual updates; we aimed to redefine SLANG's identity comprehensively. We introduced a versatile definition style not only for email signatures but also to define all brands under the SLANG umbrella, create branded swag and collateral, and produce content redefining slang terms in the real world.
Defining SLANG's journey to reshaping cannabis culture
Ensuring inclusivity within the cannabis community is paramount. However, the use of specialized language and exclusive jargon may alienate segments of the audience, necessitating a delicate balance between authenticity and accessibility. The term "slang" has a complex history, often associated with negative stereotypes and exclusive language, which can hinder broader understanding and acceptance.
By leveraging a comprehensive definition style across all brand elements, we anticipate fostering inclusivity, clarity, and resonance within the cannabis community, ultimately reshaping perceptions and elevating SLANG's impact in the industry.
Drawing inspiration from dictionaries, we envisioned SLANG as a hub of knowledge, making cannabis accessible to all. The use of delta symbols, inspired by the brand's logo, highlights SLANG's distinctiveness in a crowded market. Our efforts resulted in tangible outcomes, including an acquisition, increased online visibility, and significant investment, highlighting the impact of a refined brand narrative.
