Bakked needed a brand refresh from their original 1960s pin-up nostalgic brand, which ultimately led to the perception that their product quality was a turn-off for many consumers. So, we took a hard look at the brand and focused on its biggest differentiator: innovative solutions to dabbing problems and annoyances. Pairing that with the current cannabis marketing ethos of going out to live life actively, with cannabis, rather than bringing it back to those who helped provide the catalyst for what it is today.
Bakked is a cannabis concentrate company dedicated to crafting user-friendly products. But how do they achieve this innovation? From the dabaratus to the gyro, these inventive products undergo rigorous testing to ensure that stoners can simply enjoy being stoners. Maybe that's going out for ice ream. Maybe that's literally watching a movie marathon. Maybe that is just too much to think about right now...man.
How can Bakked redefine their narrative, and shift focus from concentrates to applications?
Despite evolving cannabis consumption, specific complexities deter consumers from exploring dabbing.
Could we reframe the narrative around getting high in order to vindicate cannabis consumers and make it something to celebrate without judgment?
Bakked_R&D addresses consumer hesitations by innovating solutions to streamline dabbing methods and reduce waste. This empowers consumers to enjoy hassle-free cannabis experiences. By reframing the narrative around getting high to celebrate stoner culture without judgment, we connect with consumers on a deeper level, reinforcing Bakked as a leader in innovative cannabis products that simplify their lives and ultimately becomes a brand our community comes to love.
